Caveat emptor (let the buyer beware) is not a thing of the past. Caveat venditor (let the seller beware) is not contemporary. Manufacturers with their advertising plays are making us purchase items we might not otherwise have done if we knew "the fine prints". It should not be rocket science to buy a bottle of 100% juice. Should there be more laws or enforcement of the laws. Does it really matter? Who cares? We have choices? "We can run or we can stay" and of course "Poison but good for you" - #Aneil- Poison 4 Song EP.

False or Misleading Advertisements and Labels: Who wins?

VICTOR OR VICTIM I am not a fan of fancy jewelry or of designer clothes, fitting for a star or a celebrity that poses.  Neither am I a lover of first class and VIP pass or special made cars that go fast. My friends and family think I am too ordinary and simple while some … Continue reading False or Misleading Advertisements and Labels: Who wins?

Caveat Emptor: Let the buyer beware

A growing number of food and drink companies are labeling their products “all natural” or 100% juice in an attempt to attract health-concerned customers in order to improve their bottom line and get in the black. Some do it deliberately to mislead while some are guilty unknowingly. Caveat Emptor unfortunately is not a thing of the past and customers need to be cautious when making purchases. Caveat venditor is some time away and in the mean time we need to remember that "figures don't lie but liars can figure".