A growing number of food and drink companies are labeling their products “all natural” or 100% juice in an attempt to attract health-concerned customers in order to improve their bottom line and get in the black. Some do it deliberately to mislead while some are guilty unknowingly. Caveat Emptor unfortunately is not a thing of the past and customers need to be cautious when making purchases. Caveat venditor is some time away and in the mean time we need to remember that "figures don't lie but liars can figure".